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Head of Marketing

  • Location:

    Singapore

  • Salary:

    Up to S$180000 per annum

  • Contact:

    Candy Chew

  • Contact email:

    Candy.Chew@weareoliverjames.com

  • Job ref:

    JOB-032021-138609_1616568742

  • Published:

    ongeveer 22 uur geleden

  • Expiry date:

    2021-04-23

A leading insurer is looking for a Head of Marketing to join the senior leadership team in Singapore. This role will own all marketing customer touch-points (both online and offline) and be fully responsible for the commercial performance of the marketing activity; driving new business sales through agency management, optimisation of media and the user journey and developing partnerships and other distribution channels.

Responsibilities

  • Own the marketing budget and associated new business targets and brand related metrics.
  • Develop brand positioning and the continuous improvement of brand related metrics.
  • Be the voice of the customer in the business - owning customer understanding and marketing insights.
  • Work with the Sales & Marketing Director to align the annual marketing plan and KPIs with business plan and strategy.
  • Ensure that the entire marketing customer journey is optimised for sales and the brand is applied consistently across all the touch points.
  • Appointment and management of all marketing agencies.
  • Accountable for monthly and quarterly reporting to the Singapore management team, EXCO and the board.
  • Responsible for sourcing, negotiating and on-boarding new digital partnerships, affiliates and aggregators to help grow sales.

Requirements

  • Min 7 years of marketing/ sales & marketing experience, with an emphasis on digital as a channel or experience in ecommerce.
  • Degree in Digital Marketing, Marketing, Communications or related discipline preferred
  • Management of a substantial multi-channel marketing budget to commercial and ROI targets.
  • Deep understanding of PPC, SEO, display, social media, affiliates etc. with an emphasis on constant optimisation of these channels.
  • Extensive people and stakeholder management skills.
  • Has developed brand positioning and built brands through brand metric improvements.
  • Broad experience of creating and optimising customer journeys (particularly online) using design best practices.
  • Clear communication and presentation of results and concepts to varied stakeholders.
  • Management of marketing agencies to commercial targets.

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